Two days, one-on-one with me on Zoom. Six months of support after. Everything I'd say to you on a call is written on this page — so read it properly. There's no buy button, because I'm booked out to October and selling you a date I can't give you isn't a deal. Answer a few questions instead and I'll tell you which edition fits, or that neither does yet.
Already know what you want? Just email me →Five to seven hours, with breaks and a lunch. We start at the strategy layer, move through ideation and scripting, and finish with your first proper filming session. Block the whole day — Day 1 is the long one.
Done before we meet, not on the day. Four questions about where the business is actually going, and one sentence you have to finish: I want to be known as the go-to ___ for ___. Day 1 starts warm because of it.
Candid, Faceless, Meme, Podcast Clip, Face to Camera, Visual Storyteller. Every idea you log gets tagged to one of the six. And one of them never puts your face on screen.
The seven videos every business has to record. Your pricing. The questions you get eighty per cent of the time. Who you're not for. What to expect. A customer's journey. Your origin story. Proof of your claims. This isn't advice — it's the non-negotiable.
Cost, what can go wrong, how you compare, success stories, best-of. Almost every buying decision runs through one of the five. Tag every idea to one and you never make content that doesn't move a decision.
A manual brain-dump, then Scrolling with Purpose, then the AI Blitz — which I run live on my screen with your brand DNA already loaded while you pick the winners. You don't leave this module until twenty ideas are sitting in your pipeline.
We do your unit economics with your real numbers. What a customer is worth, what one is allowed to cost, how many views that actually needs. Most people change something about the business on Day 1, not just the marketing.
Talk it out unscripted, transcribe it, and get a hook, your beats and a B-roll list back. I want you to make mistakes. I want you to blank. What comes out of your mouth ends up sharper than anything you'd have written.
Your exact phone settings — 4K30, HDR off, grid on, wipe the lens, use the back camera. Then we film. It's the last block of Day 1 and the reason the day runs long. We aim for ten or more, and most people land between ten and sixteen.
More people say that to me than say anything else. It's the most common thing on the list and it's the one I have the most answers for.
One of the six formats never shows your face. Nothing we film on Day 1 has to be posted — it can just be practice, and no one else ever has to see it. And if you freeze the second a lens points at you, we work around it. One client couldn't talk to a camera at all, so we pointed her phone at her while she talked to me on Zoom, and she finished the day with twelve usable videos.
If you don't want to be on camera there's usually a reason, and we'll find out what it is. But we also teach you how to not be on camera.
Go film. You need ten more in the bank before Day 2 — that's the half of the twenty that's on you. Leave a week or two so there's time to actually do it.
Day two is where the content actually leaves your phone. Editing, publishing rhythm, platforms, and the conversion mechanics that turn followers into paying customers. Runs two and a half to five and a half hours — it depends how much footage you bring back.
Four custom shortcuts installed on your machine, then my four-step run on your own footage. Fat cut out, punch-ins, captions, text hook on the front. We don't finish Day 2 until there's a finished, exported file sitting on your desktop.
The day-by-day plan you actually leave Day 2 holding. Then Test, Signal, Amplify — how to read three months of data and turn the organic winners into paid ads once there's a signal worth paying for.
YouTube for search, Instagram for engagement. Post to two properly and cross-post the rest later. You don't need all five platforms, and you definitely don't need them in week one.
The script for sending one video before every sales call, so your biggest objection is dead before you're in the room. Written for your business, on the day, not handed to you as a template.
Written for your business on the day. Then we open your actual Instagram and send one together, so you've done it once with me before you're doing it on your own.
Freelancer, then fractional, then a dedicated SMM, then in-house — banded by your revenue so you don't burn money on the wrong hire. Hire inside the support window and I'll vet them with you.
I built it and I keep building it. Ideas flow from concept to live post on one screen, and every video carries its own DMs, leads and revenue.
A CRM for content. Idea to published, with the DMs, leads and revenue logged against every single video. That's how you answer "is this even working".
Points for the work and a grade every week. I can see it, which is the point. It's the difference between meaning to post and posting.
The seven videos that have to exist, tracked until they do. You don't get to call it done while there's a gap in there.
Every voice memo, transcribed and turned into a hook, your beats and a B-roll list. Talk once, get a script back.
Every question a customer asks becomes the next video. You leave Day 2 with thirty to forty of them already banked.
Every module, the resource library, and logins for your team. No subscription now — and if I ever start charging for it, my students are grandfathered.
Most coaches hand you a playbook and disappear. I stick around for six months so the rhythm actually holds. Then it ends, which is the point — if you're still going after six months, you don't need me. I've got clients who don't.
At the end of Day 2 you write a public commitment — how many videos, which platforms, which day the first one goes live. Publish, and the calls unlock: a 60-minute strategy call around day seven, a deep-dive at day thirty when there's real data to look at, plus a check-in any week you want one. You book them. I won't chase you, and I'd rather say that now than after you've paid.
My personal number. Not an assistant, not a bot, not a group chat, not a community. Send me a video before you post it and I'll grill it. Profile feeling off, I'll fix it. Use me and abuse me — I'm usually back within a day, sometimes two, and I don't work weekends.
I'd rather lose the sale here than four weeks in. If you're on the right-hand side of this, don't buy it.
One price. Pay it however suits your cash flow — but no discount for deciding today.
On the price. I could tell you there's a discount if you pay today. I don't do that. It went up last month and it isn't coming down because you took three weeks to think about it. You decide on the offer, not on a deadline.
On paying. Three ways, and that's the whole list: in full, half now and half on the morning of Day 1, or three monthly payments. No interest, no credit check, no application. Card if you want it, but I'd rather send you an invoice and take a direct transfer — fewer fees. Same price either way.
On guarantees. There's no refund and no results guarantee, because I can't publish for you. What I commit to is a benchmark — six videos live in your first thirty days — and I keep working with you on it for as long as you've got me. Nothing here limits your rights under Australian Consumer Law.
On the editing team. Their current rate is $60 a video up to ninety seconds with unlimited revisions, reviewed through Frame.io on a production group we set up on the day. They're a separate business. They set the price, they invoice you direct, and I don't take a cut. I'm not your middleman, I'm your wingman.
Same system, same app, same six months. The difference is you finish with a library instead of a start.
Send the email below and you'll get a straight yes or no and real dates back — not a booking link. It's pre-filled; fill in the blanks and hit send.
These are the five that come up most. They're answered the same way here as they are on a call, because it's the same answer.
Fair. Send them this page — that's what it's for. It's the whole thing in writing, so they're not deciding off a summary of a conversation they weren't in.
The question to put to them is a simple one: have we got the capacity to serve more work, and has the business currently got any way of asking for it? This builds the second one.
If they've got questions, send them to me. I'll answer them in writing, to both of you.
You can. Honestly — the short answer is yes, all of it.
The question back is whether you know what you're doing yet, and whether you're up for spending the years on trial and error to find out. What you're buying is ten years of mine, and about eight of it is still online where you can go and check it.
It's the same question you get asked in your own trade. Someone could do it themselves too. You know exactly why they don't.
Then hear this clearly: I'm not going to do it for you. I don't do any of this for you.
It's closer to a videographer coming to your business and filming — except he's telling you exactly what he's doing and why, so you can do it yourself next week without him.
If you want it done for you, I'm the wrong person and you should stop reading. If you want to own it, that's the entire design.
The two days aren't back to back unless you want them to be. Leave a week or two between them so the homework fits around actually running the place. Weekdays, your call on the dates.
After that it's two hours a week. For the first four weeks, one of those two hours is with me.
If you can't find two hours a week, don't buy this. You'll waste your money and I'll waste my time.
Month one is structured. You write a public commitment at the end of Day 2 — how many videos, which platforms, which day the first one goes live. Publishing unlocks the calls, not the other way around: a strategy call around day seven, a deep-dive at day thirty when there's a month of real data to look at, and a check-in any week you want one.
Months two to six it's WhatsApp. My number, usually back within a day, sometimes two, weekdays.
Then it ends, which is the point.
You're deciding. Answer a few questions and you'll know inside two minutes which edition fits — or that neither does yet, which is a perfectly good answer. If it does fit, it writes the email for you and I come back with real dates.