Own the thing that brings you customers.
Right now you're either paying for every lead or waiting on referrals to turn up. Two days one-on-one with me on Zoom. You post your first video before Day 1 ends, even if you hate being on camera, and you walk out of Day 2 with three to five live and a system that keeps making more. The business finally has a way of asking for work instead of hoping it arrives. Then three months of support and accountability check-ins on my WhatsApp. Everything I'd say to you on a call is written on this page, so read it properly.
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In Under Three Months
Installer, From Two Videos
Collected Since May
Not A Client Result.
You're not buying a course. You're buying me for two days.
I'm Sev. I've spent about ten years making short-form video work for businesses, and roughly eight of it is still online where you can go and check it. I built the audience myself before I ever sold anyone on doing it, which is the only reason I'm comfortable charging for the method.
There's no team behind this and no account manager. You get me on the Zoom, my WhatsApp for three months afterwards, and the same answers in writing on this page that you'd get on a call.
What you walk out holding.
Not a folder of notes and a plan to start Monday. Here's what exists that didn't exist before: at the end of Day 2, thirty days later, and three months on when I'm gone.
Three to five videos live, not just filmed.
- Your first video posted on Day 1. We edit it together and it goes up before we finish. Three more go up before Day 2, and three to five are live by the end of it.
- Ten or more filmed with me on Day 1. Most people land between ten and sixteen, so you leave with more in the bank than you've posted.
- Thirty to forty real customer questions banked, which is thirty to forty videos you no longer have to think up.
- A 30-day rollout, day by day, that you leave holding.
- The video you send before every sales call, written for your business on the day, so your biggest objection is dead before you're in the room.
- A number your marketing has to hit, worked out from your real unit economics: what a customer is worth, and what one is allowed to cost.
Live, and starting to tell you things.
- Six videos live, minimum. That's the benchmark I hold you to, and I keep working with you until it's done.
- Your first real data. Not vanity views, but which videos moved someone to enquire.
- A DM script you've already used once, because we open your Instagram and send one together on Day 2.
- Your winners identified. The organic posts that earned the right to have ad money put behind them.
- Accountability check-ins on WhatsApp against the public commitment you made at the end of Day 2.
An asset, not a subscription.
- A library that keeps working when you stop feeding it. Found in search, and quoted by AI when someone asks for what you sell.
- A publishing rhythm that survives a busy week, because it's two hours, not two days.
- Every video carrying its own DMs, leads and revenue, so “is this even working” is a number and not a feeling.
- Your next hire vetted with me before you pay them, banded to your revenue so you don't buy the wrong one.
- Then it ends. If you're still going after three months you don't need me, and that's the whole point.
Why the third column is the expensive one to skip.
Ads are a flat line. You pay the same for month six as you did for month one. A library isn't. Every video you publish keeps being found, so month six is doing the work of everything you shot before it. That's the whole reason this is called The Compound.
Where you're starting from.
Nearly everyone who books this arrives in one of three states. The two days run differently depending which one you're in, so be honest about it.
You're paying for every single lead.
The ads work, technically. They also stop the day you stop paying, the cost per lead creeps up every quarter, and you're buying creative on top. One electrician who came through here was on $3,000 a month in ads plus $1,100 a video before we started.
I'm not going to tell you to turn the ads off. I'm going to make you the person who produces the creative, so the ads get cheaper, and build the organic layer underneath that keeps returning leads when the spend is off.
It's all word of mouth and you can't ask for more.
Referrals are the best leads you'll ever get and the worst pipeline you'll ever have. They arrive when they arrive, the month is good or it isn't, and there's no dial to turn. One family lawyer got here after $70,000 across two agencies had produced nothing at all.
The fix was never more spend. It was answering, on camera, the questions his clients were already asking him across the desk, so the answer was working while he was in court.
You'd rather do almost anything than be on camera.
More people say this to me than say anything else, and it's the one I've got the most answers for. One of the six formats never shows your face. And we rip the bandaid off on Day 1: one video, edited together and posted before we finish. Not a masterpiece. A first post. It's the hardest one you'll ever do, and every one after it is easier.
One client couldn't talk to a lens at all, so we pointed her phone at her while she talked to me on Zoom, and she finished the day with twelve usable videos. If you don't want to be on camera there's usually a reason, and we'll find out what it is on the day.
Then say so and I'll tell you straight.
If none of those three is you, there's a decent chance this isn't the thing you need, and I'd rather say that now than on Day 1 with your money already in my account.
The two states I turn away most often: you're flat out and can't take more work, or the real problem is the offer rather than the visibility. Two days of content on top of an offer that isn't selling just buys you attention for the wrong thing.
The whole kit is the phone already in your pocket.
No camera. No lighting rig. No studio day, no crew, no $1,100 an edit. On Day 1 I set your phone up the way I set up mine, and then we film with it.
That's deliberate. Every piece of gear you add is another reason not to post this week. The businesses still going after six months are the ones who can shoot a video in the ute between jobs, not the ones waiting on a production day.
If you want better later, my editing team is there at their rate, not mine. You'll already be publishing by then.
Who this is actually for.
I'd rather lose the sale here than four weeks in. This got narrower on purpose. It's built for one kind of business now, and if you're on the right-hand side of this, don't buy it.
This sounds like you.
- You run a service business where you are what the customer is buying. Trades and site services: electrical, concreting, plastering, building, pest, cleaning, solar, removals. Licensed professionals: law, allied health, mortgage broking, real estate, accounting, financial advice.
- You're doing $20,000 a month or more. Below that, this isn't the problem worth spending seven grand on yet, and I'll tell you so rather than take it.
- You've got the capacity to serve more work than you're getting. This is the one that decides it.
- You'll be the one on camera. Not your marketing person, not a videographer, not your kid who's good at TikTok.
- You can find two hours a week after the two days. For the first three months I check in every week on what you've posted.
- You want to own it, not rent it. You'll be the one filming, and that's the whole design.
Any of this is true.
- You're at capacity. More leads is just a longer waitlist and a worse reputation. Come back when there's room.
- You're ecommerce, SaaS, or an agency selling this. Different game. I've run this enough times to know I'm not the right operator for it.
- You're under $20k a month. Fix the offer and the pricing first. I'd rather you spent the money there.
- You want it done for you. I'm not an agency, I never wanted to build one, and I'm not going to be your videographer.
- Six videos live in thirty days sounds like a stretch. That's the floor, not the target.
- You need to be talked into it. If you're not sure after reading this page, the answer is no for now.
Two days. Three months.
$7,700 including GST. Pay it in full or spread it out, it's the same price. That's all the maths there is.
What's included
- Two days one-on-one with me on Zoom. Not a cohort, not a course, not a group chat.
- One video edited free by my team, so you can see the standard you're aiming at.
- Lifetime access to The Compound: the Pipeline, Momentum, your Voice Bank, the Question Loop, the lot. No subscription.
- Three months of support on my personal WhatsApp, starting from Day 2.
- A weekly check-in for three months against the public commitment you make at the end of Day 2, plus a check-in call one week after Day 2.
- Whoever you hire next, vetted with me before you pay them.
How it runs
- Each day runs up to five hours, with breaks. Never longer.
- The two days don't have to be back to back. Leave a week or two so the homework fits.
- Weekdays, your call on the dates. Bring your marketing person if you've got one.
- My editing team at their cost afterwards, not mine. They set the rate, they invoice you, I take nothing.
- You get The Compound and my number the day you pay, not the day we start.
- October is booked out. November and December are open. There's no buy button because I'd rather know it's the right fit before I take your money.
Fine print The parts most people don't publish
On paying. It's $7,700 including GST, the same whether you pay in full or on a payment plan: half to lock your date and half a month later, or three monthly payments. Card if you want it, though I'd rather invoice you and take a direct transfer because the fees are lower.
On guarantees. There's no refund and no results guarantee, because I can't publish for you. What I commit to is a benchmark, six videos live in your first thirty days, and I keep working with you on it for as long as you've got me. Nothing here limits your rights under Australian Consumer Law.
On the editing team. Their current rate is $60 a video up to ninety seconds with unlimited revisions, reviewed through Frame.io on a production group we set up on the day. They're a separate business. They set the price, they invoice you direct, and I don't take a cut. I'm not your middleman, I'm your wingman.
How it actually runs.
Every module, in writing, if you want it, and closed if you don't. You don't need any of this to decide. It's here because your business partner is going to ask, and because I said the whole offer would be on the page.
Day 1 · up to 5 hrs Build the engine
We start at the strategy layer, move through ideation and scripting, and finish with your first proper filming session. Up to five hours, with breaks. You end it with strategy locked, ten or more videos filmed and your first one posted.
The Brand Architect
Done before we meet, not on the day. Four questions about where the business is actually going, and one sentence you have to finish: I want to be known as the go-to ___ for ___. Day 1 starts warm because of it.
The Six Content Formats
Candid, Faceless, Meme, Podcast Clip, Face to Camera, Visual Storyteller. Every idea you log gets tagged to one of the six. And one of them never puts your face on screen.
The Money 7
The seven videos every business has to record. Your pricing. The questions you get eighty per cent of the time. Who you're not for. What to expect. A customer's journey. Your origin story. Proof of your claims. This isn't advice, it's the non-negotiable.
The Five Decision Drivers
Cost, what can go wrong, how you compare, success stories, best-of. Almost every buying decision runs through one of the five. Tag every idea to one and you never make content that doesn't move a decision.
Three Methods, Endless Ideas
A manual brain-dump, then Scrolling with Purpose, then the AI Blitz, which I run live on my screen with your brand DNA already loaded while you pick the winners. You don't leave this module until twenty ideas are sitting in your pipeline.
It Stops Being About Content
We do your unit economics with your real numbers. What a customer is worth, what one is allowed to cost, how many views that actually needs. Most people change something about the business on Day 1, not just the marketing.
The Voice Memo Method
Talk it out unscripted, transcribe it, and get a hook, your beats and a B-roll list back. I want you to make mistakes. I want you to blank. What comes out of your mouth ends up sharper than anything you'd have written.
The Production Burn
I set your phone up properly first, then we film. It's the last block of Day 1, and the one people are most nervous about. We aim for ten or more, and most people land between ten and sixteen.
Then we post one. We edit your best take together and it goes live before Day 1 ends. Between the days, your job is to post three more. Leave a week or two between the days so there's time to actually do it.
Day 2 · up to 5 hrs Ship the work
Day 2 is where the content actually leaves your phone. Editing, publishing rhythm, platforms, and the conversion mechanics that turn followers into paying customers. Up to five hours again, depending how much footage you bring back.
CapCut, Faster
Four custom shortcuts installed on your machine, then my four-step run on your own footage. Fat cut out, punch-ins, captions, text hook on the front. We don't finish Day 2 until three to five of your videos are live.
Your 30-Day Rollout
The day-by-day plan you actually leave Day 2 holding. Then Test, Signal, Amplify: how to read three months of data and turn the organic winners into paid ads once there's a signal worth paying for.
Picking Where You Belong
YouTube for search, Instagram for engagement. Post to two properly and cross-post the rest later. You don't need all five platforms, and you definitely don't need them in week one.
Assignment Selling
The script for sending one video before every sales call, so your biggest objection is dead before you're in the room. Written for your business, on the day, not handed to you as a template.
DM Templates That Convert
Written for your business on the day. Then we open your actual Instagram and send one together, so you've done it once with me before you're doing it on your own.
The Delegation Ladder
Freelancer, then fractional, then a dedicated SMM, then in-house, banded by your revenue so you don't burn money on the wrong hire. Hire inside the support window and I'll vet them with you.
Included free The Compound, yours for life
One workspace for every piece of content. I built it, I keep building it, and there's no subscription. If I ever start charging, my students are grandfathered in.
The Pipeline
A CRM for content. Idea to published, with the DMs, leads and revenue logged against every single video. That's how you answer “is this even working”.
Momentum
Points for the work and a grade every week. I can see it, which is the point. It's the difference between meaning to post and posting.
The Money 7 Board
The seven videos that have to exist, tracked until they do. You don't get to call it done while there's a gap in there.
Your Voice Bank
Every voice memo, transcribed and turned into a hook, your beats and a B-roll list. Talk once, get a script back.
The Question Loop
Every question a customer asks becomes the next video. You leave Day 2 with thirty to forty of them already banked.
Logins For Your Team
Every module and the whole resource library, for you and whoever ends up running this with you. Yours for life.
After · 3 months What happens when the two days are over
Most coaches hand you a playbook and disappear. I stick around for three months so the rhythm actually holds. Then it ends, which is the point. If you're still going after three months you don't need me. I've got clients who don't.
It starts with a public commitment. At the end of Day 2 you write it: how many videos, which platforms, which day the first one goes live. For the next three months I hold you to it. Every week you get one question: how many did you post this week? Reply with a number. One week after Day 2 there's a check-in call, and you bring at least one question. If you've gone quiet, you'll hear from me.
And it's my personal WhatsApp. Not an assistant, not a bot, not a group chat, not a community. Send me a video before you post it and I'll grill it. Profile feeling off, I'll fix it. Use me and abuse me. I'm usually back within a day, sometimes two, and I don't work weekends.
The questions that stall people.
These are the ones that come up most. They're answered the same way here as they are on a call, because it's the same answer.
I need to talk to my partner first.
Fair. Send them this page. That's what it's for. It's the whole thing in writing, so they're not deciding off a summary of a conversation they weren't in.
The question to put to them is a simple one: have we got the capacity to serve more work, and has the business currently got any way of asking for it? This builds the second one.
If they've got questions, send them to me. I'll answer them in writing, to both of you.
Why can't I just do this myself?
You can. Honestly, the short answer is yes, all of it.
The question back is whether you know what you're doing yet, and whether you're up for spending the years on trial and error to find out. What you're buying is ten years of mine, and about eight of it is still online where you can go and check it.
It's the same question you get asked in your own trade. Someone could do it themselves too. You know exactly why they don't.
I've been burned before. I paid an agency and got nothing.
You're in the majority here, and the number is usually bigger than you'd think. The worst one I've heard on a call was $70,000 across two agencies for zero leads.
So hear this clearly: I'm not going to do it for you. I don't do any of this for you.
It's closer to a videographer coming to your business and filming, except he's telling you exactly what he's doing and why, so you can do it yourself next week without him.
If you want it done for you, I'm the wrong person and you should stop reading. If you want to own it, that's the entire design.
I can't take two days out of the business. And then what does it cost me every week after?
The two days aren't back to back unless you want them to be. Leave a week or two between them so the homework fits around actually running the place. Weekdays, your call on the dates.
After that it's two hours a week. For the first three months I check in every week, and you've got my WhatsApp.
If you can't find two hours a week, don't buy this. You'll waste your money and I'll waste my time.
Why is there a $20,000 a month floor now?
Because of who this actually works for. Every business that's done well out of this had revenue coming in, work they could take on, and a specific number they were trying to hit by a specific date.
Under $20k a month, seven grand is a big bet and content usually isn't the constraint. The offer, the pricing or the delivery is. I'd rather you spent the money there and came back.
It's a floor, not a law. If you're just under it and everything else on the fit list is a yes, say so in the questions and I'll give you a straight answer.
What actually happens after the two days?
You write a public commitment at the end of Day 2: how many videos, which platforms, which day the first one goes live. For three months after that I hold you to it: a weekly check-in on how many you've posted, and a check-in call one week after Day 2.
It's my number, not an assistant's. Usually back within a day, sometimes two, weekdays.
Then it ends, which is the point.
You're not missing information.
You're deciding. Answer a few questions and you'll know inside two minutes whether it fits, or that it doesn't yet, which is a perfectly good answer. If it does fit, it writes the email for you and I come back with real dates.